LONDON SEES NEW STYLES IN PAJAMAS:
ZEPPELIN SCARES ARE THE REASON
The Zeppelin scares in London have produced new and interesting styles in slumber wear. Londoners, knowing that they may be called forth into the street at any time of night, are now going to bed properly prepared. Pajamas are having a greater vogue for both men and women, probably because the design of the garment permits a measure of modesty in rapid flight
The old-fashioned “nighty” has been almost altogether abandoned.
Source: Bismarck Daily Tribune, November 16, 1915
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The Zeppelin attacks on London were no joke to the people living with them. To get a real feel for what a radical change having London under attack was to a ‘Britain at war,’ check out Richard Davenport-Hines’ review of Jerry White’s Zeppelin Nights: London in the First World War.

Photograph showing bomb damage to property in Streatham, London caused by the German Zeppelin raid on the night of 23 – 24 September 1916.
There are markers in London of locations where World War I aerial bombing completely destroyed buildings.

Plaque marking site of Zeppelin raid of September 8, 1915, on 61 Farringdon Road, London.