In 1974, the toy industry experienced a robust holiday season, featuring a mix of traditional favorites and newly introduced items that captured the imaginations of children across the United States.
Here are some of the most popular toys that were sold for Christmas in 1974:
Stretch Armstrong – Produced by Kenner, this flexible action figure could stretch up to four feet long. Its unique, gel-filled design made it a must-have for children who were fascinated by its seemingly magical properties.
Evel Knievel Stunt Cycle – This toy allowed kids to recreate the death-defying stunts of daredevil Evel Knievel. Complete with a ramp and a motorcycle, this set was a hit among adventure-seeking youngsters.
Barbie Dolls – Mattel’s Barbie continued her reign as a perennial favorite among young girls. New outfits, accessories, and playsets kept the brand fresh and desirable.
Tonka Trucks – These sturdy, metal construction vehicles continued to be popular with young boys. Their durability and realistic design made them a parent-approved choice for the holiday season.
Rock ‘Em Sock ‘Em Robots – Originally released in the 1960s, this two-player action game regained popularity in the ’70s. Players controlled plastic robots in a boxing ring, aiming to knock each other’s heads off with manual levers.
Spirograph – This drawing toy, which used mathematical formulas to create intricate patterns, appealed to children and adults alike. Its intellectual edge made it especially popular among parents seeking educational toys.
LEGO Sets – The classic construction toy was a hit across age groups. With various sets offering everything from simple building blocks to complex mechanical devices, LEGO remained a versatile favorite.
Big Wheel – This low-riding tricycle became a staple in households with young children. Its plastic construction made it affordable, and its unique design made it fun to ride.
Weebles – These egg-shaped figurines “wobble but they don’t fall down,” according to the popular slogan. The Weebles Haunted House set was especially popular during this holiday season.
Shrinky Dinks – This craft-based toy allowed children to color on a sheet of plastic that would shrink and harden when baked in an oven, creating miniature, hardened plastic items.
These toys reflected the trends and pop culture influences of the era, and many of them remain beloved collectibles to this day.
The wonderful work of archivists have preserved far more material than we usually see. Our goal here is to unearth and present some of the stuff we never saw in school.